Organizational Information
1. Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions.
The Value of Transactional verses and analytical information
1. Characteristics of high-quality information include:
1. The four primary sources of low quality information include:
1. Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions.
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| Levels, formats and granularities of organizational information |
- Timeliness is an aspect of information that depends oon the situation
- Real-time information - immediate, up-to-date information
- Rea-time system - provides real-time information in response to query requests
1. Characteristics of high-quality information include:
- Accuracy
- Completeness
- Consistency
- Uniqueness
- Timeliness
1. The four primary sources of low quality information include:
- Online customers intentionally enter inaccurate information to protect their privacy
- Information from different systems have different entry standards and formats
- Call center operators enter abbreviated or erroneous information by accident or to save time
- Third party and external information contains inconsistencies, inaccuracies and errors
- inability to accurately track customer
- Difficulty identifying valuable cutomers
- Inability to identify selling opportunities
- Marketing to nonexistence customers
- Difficulty tracking revenue due to inaccurate invoices
- Inability to build strong customer relationships
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