CHAPTER 3 : STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGE

Organizations can undertake high-profile strategic initiatives including :
  • Supply chain management (SCM)
  • Customer relationship management (CRM)
  • Business process reengineering (BPR)
  • Enterprise resource planning (ERP)
Supply Chain Management (SCM) 
1) Involves the management of information flows between and among stages in a supply chain to  maximize total supply chain effectiveness and profitability
2) 4 basic components of SCM include :
  • Supply chain strategy
  • Supply chain partner
  • Supply chain operation 
  • Supply chain logistics 
Customer Relationship Management (CRM)
1) Involves managing all aspects of customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability 
2) CRM can enable an organization to:
  • Identify types of customers
  • Design individual customer marketing campaigns
  • Treat each customer as an individual
  • Understand customer buying behaviors      
Business Process Reengineering (BPR)
  • Business process is a standardized set of activities that accomplish a specific task, such as processing customer's order
  • BPR is the analysis and redesign of workflow within and between enterprises   
 Enterprise Resource Planning (ERP)
  • ERP is integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations  

Comments